Policy and IP

This is The Guitar Fabrik policy and IP hub, explaining how we handle your personal data and how we protect the intellectual property behind our DIY guitar kits, corps, manches, micros and lutherie tools, all dispatched from our UK warehouse. For order rules and refunds, see our separate the guitar fabrik terms and conditions and fabrik return policy pages.

1. Privacy Policy

Data Controller

Who is the data controller for the processing of your data?

Purpose

For what purpose do we process your personal data?

In compliance with applicable data protection regulations, we inform you that The Guitar Fabrik will process the data you provide us for the following purposes:

1. To correctly execute the management of our services, consisting of:
   1. Management of The Guitar Fabrik loyalty programme in force from time to time.
   2. Purchase and delivery of products you have bought, in addition to sending your purchase receipt to the email address you provide.
   3. Management of our services, including reminders, technical notices, updates, security alerts and support messages.
   4. Registering and managing the resolution of in-store and online incidents.
   5. Registering and managing communication channels between the customer and The Guitar Fabrik, through chat, the "Contact us" form, letter, email or telephone, including recording of calls with our customer services.
2. To send commercial notifications to inform you of our products, competitions, and satisfaction questionnaires, as long as we have your consent to do so. Satisfaction questionnaires are conducted to offer you personalised service and improve your shopping experience.
3. Analysis of your behaviour as a user and commercial profiling to show personalised advertising adapted to your preferences and, where applicable, your browsing history. No automated decision-making which may have legal or similarly significant effects on you will be made based on said profiling. You can manage your cookies by following the instructions in our cookies policy.
4. The Guitar Fabrik will produce your commercial profile based on (i) the information you provide; (ii) your own cookies (where applicable); (iii) your purchasing history; (iv) how frequently you open emails; and (v) your replies to satisfaction questionnaires. No automated decision-making which may have legal or similarly significant effects on you will be made based on said profiling.
5. If you register under a Loyalty Programme in our physical stores, The Guitar Fabrik will store signature data in order to verify identity.
6. Prevention of abuse and fraud in the use of our services (e.g. fraudulent activities, denial-of-service attacks, spam).
7. Transfer of data to public bodies and authorities, whenever required in accordance with legal and statutory provisions.

You can manage your consents on an individual basis by visiting your user area.

Period of Data Conservation

How long do we keep your data?

Your data will be kept as long as the contractual and commercial relationship remains in force, until you request their elimination, or for the time necessary to fulfil legal obligations.

Lawful Basis

What is the lawful basis for processing your data?

• Execution of a contract with The Guitar Fabrik, in relation to section 1.
• Consent provided by you, in relation to sections 2, 3 and 5.
• Legitimate interest of The Guitar Fabrik, for sections 4 and 6:
  • Section 4: Showing you products we believe may be of interest based on your purchasing behaviour and commercial profile.
  • Section 6: Protecting users through the prevention of abuse and fraud in the use of our services.
• Compliance with legal obligations applicable to The Guitar Fabrik, for section 7.

Addressees

To which addressees will your data be communicated?

Your data may be communicated to third parties in the following cases:

• Personal data may be processed by suppliers who provide services to The Guitar Fabrik (content storage, messaging, notifications, advertising, etc.). Data processor agreements are in place to ensure compliance with applicable legislation.
• Your personal data may be processed by affiliates or partners of The Guitar Fabrik.
• Your personal data may also be transferred where a legal obligation exists.

Your Rights

What are your rights when you provide us your data?

You have the right to:

• Access — obtain confirmation of whether your data is being processed and access your personal data.
• Rectification — request the correction of inaccurate data.
• Erasure — request deletion of your data when no longer necessary for the purposes collected.
• Restriction — request restriction of processing in certain circumstances.
• Objection — object to processing for reasons related to your personal situation.
• Portability — receive your data in a structured, machine-readable format.
• Withdraw consent — at any time, without affecting the legality of prior processing.

To exercise any of these rights, contact us at admin@theguitarfabrik.com or by post at: 5497 Orange Ave., Long Beach, 90805, California, United States. Please include your name and the email address associated with your account.

You may also contact the relevant Data Protection Authority for any claim related to the processing of your personal data.

2. Cookies Policy

What Are Cookies?

Cookies are small text files that websites place on your computer, phone or other device with information about your browsing on those websites. Cookies are necessary for making browsing easier and faster and they do not harm your device.

Although this policy uses the general term "cookies," the browser's "local storage" is also used for the same purpose. All information in this section applies equally to "local storage."

What Are Cookies Used For?

Cookies are an essential part of how our website works. They help us identify you (if registered), remember your preferences (language, country, etc.), and manage your shopping basket during future visits.

The information stored in cookies also enables us to improve the website by estimating user numbers and patterns, adapting the website to individual interests, and accelerating searches.

What Are Cookies Not Used For?

Our cookies do not store sensitive personal information such as your address, credit card details or password. We do not use our cookies for advertising purposes.

Who Uses the Information Stored in Cookies?

The information stored in our cookies is used only by us, except for Google Analytics cookies (used by Google and by us for statistical purposes) and payment transaction analysis cookies generated during online purchases, which are analysed by an external company providing guarantees regarding your payment security.

Can Cookies Be Disabled?

Yes, cookies can be disabled. However, if you disable them, you may not be able to access certain parts of our website, your browsing experience may be less efficient, and you may not be able to take advantage of some of our services.

To restrict, block or delete cookies, change the configuration in your browser — usually through the "Preferences" or "Tools" menu. Check your browser's "Help" menu for details.

3. Conditions of Use

By accessing and using the www.theguitarfabrik.com website (the "Website"), visitors are deemed to be Users and fully accept these conditions of use. If you do not accept them, please do not use the Website.

Intellectual and Industrial Property

The Website and its contents — including designs, texts, graphic images, logos, icons, buttons, software, trade names, brands, creative works, illustrations, photographs and industrial drawings — are the property of The Guitar Fabrik or duly authorised third-party owners, and are protected by domestic and international intellectual and industrial property laws.

Under no circumstances does The Guitar Fabrik grant any licence, waive, transfer, or assign said rights without prior express written consent. You may use the Website and its contents for personal and private purposes only.

Obligations of Users

Users are required to operate in compliance with the law and good faith. Specifically, Users agree to:

1. Provide truthful information in registration and order forms, and keep said data updated.
2. Not enter, store or propagate defamatory, insulting, obscene, threatening or discriminatory material.
3. Not enter, store or propagate any program, virus or code likely to cause damage to the Website or any systems.
4. Not engage in advertising or commercial exploitation through the Website.
5. Not use a false identity or assume the identity of others.
6. Not destroy, alter or render unusable any data, information or documents of The Guitar Fabrik or third parties.
7. Not enter, store or propagate content that violates third-party intellectual or industrial property rights.

Links to Third-Party Websites

Introducing hyperlinks to our Website from other websites for commercial purposes without prior consent is expressly prohibited. The Guitar Fabrik accepts no responsibility for the use or contents of third-party websites that may link to the Website.

Applicable Law and Jurisdiction

This use of the Website is subject to the laws of the United States. Any controversies will be submitted to the competent courts of the State of California.

Contact Us

For any enquiries regarding the use of the Website, please contact The Guitar Fabrik:

• By phone: +1 (XXX) XXX-XXXX — Monday to Friday, 8 AM to 6 PM
• By email: admin@theguitarfabrik.com
• Via the Contact form on our Website

4. Intellectual Property Policy

The intellectual property policy of The Guitar Fabrik covers the designs and branding behind our guitar kits, corps, manches, micros, hardware and finishing supplies sold in the UK. Unless explicitly specified, our products are not linked to any third-party brand, copyright or trademark. Our products, unless stated otherwise, are designed, owned and the property of The Guitar Fabrik.